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Search results for “content parity”
2019: the year hotels get a grip on acquisition costs
02/12/2019
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4:11:52 PM
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"Book Direct" campaigns launched by many of the big brands last year have in fact been successful in "either stabilizing or strengthening the growth rate of bookings via proprietary hotel company websites."
Google hotels ads could make gains with chain loyalty rates
12/27/2017
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5:27:43 PM
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Hotels are now experimenting with different book-direct incentives, but Trivago, compared to the online travel agencies, has no special incentives for booking direct.
Exclusive: Expedia argues that hotel owners are losers in direct-booking push
04/22/2016
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4:23:33 PM
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In a chart provided to Skift, Expedia lays out what it calls a conservative estimate on how hotel owners would be taking a revenue hit of around eight percent because of chains’ decisions to publicly offer hotel loyalty program members lower rates on hotel websites than they give to Expedia, for example.
10 New Year’s resolutions hoteliers need to make to drive direct bookings
01/07/2016
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9:34:16 AM
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As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to ultimately increase your hotel’s top-line revenue, 2015 was a year filled with dominating competition from OTAs and Airbnb as well as the strong push for video marketing, responsive design, and an increase in mobile bookings.
Looking back and ahead – online travel agency power
12/29/2015
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10:55:07 PM
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As we reach 2016, Tnooz is unveiling its customary series of reflections on the year behind us and what the travel, tourism, and hospitality industry might expect looking ahead.
Hotel watchdog comes down hard on Booking.com over best price strategy
12/24/2015
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6:56:41 PM
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A German regulator has ordered Booking.com to remove all “best price” clauses from its contracts with hotel properties in the country.
Hotels in China need to dig deeper to handle their distribution connectivity better
05/22/2015
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10:38:35 AM
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According to Ted Zhang, Chinese hotel organizations need to evolve, and keep pace with evolving distribution platforms and channels.
The fight for hotel bookings – direct vs online travel agencies
05/19/2015
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10:46:52 PM
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If I were to look at the world through the lens of Expedia and Booking.com, I would probably argue that my biggest competitors are not other OTAs or suppliers, but the hotels themselves.
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